For Praxis, I created the annual highlight video showcasing the company’s key achievements over the past year.
Each edition requires a new creative approach to present business results, milestones, and growth in an engaging way. The video is primarily used during the Praxis Makersbeurs, where employees and suppliers are brought together and informed about the company’s performance and progress.
Praxis is one of the leading DIY retail chains in the Netherlands, focused on helping customers with home improvement projects.
With a strong emphasis on both in-store experience and practical solutions, Praxis serves a wide audience of makers — from casual DIYers to professionals.
For this edition, I developed a “hybrid animation” approach — a style where motion graphics are seamlessly integrated into real-world footage.
Instead of adding overlays, the animations are embedded into the environment itself. For example, product labels and price tags transform into visual carriers of key highlights and statistics. This creates a natural interaction between physical space and digital content.
The result is a subtle yet engaging visual language that feels grounded and tangible, while still effectively communicating data and achievements. This approach enhances viewer immersion and ensures the information is both memorable and easy to absorb in a live event setting.