For New10, a subsidiary of ABN AMRO, I created a series of five videos explaining the differences between a business loan and a business account.
The series is designed to help entrepreneurs understand the products, while also clarifying eligibility and application requirements. Each video focuses on simplifying financial concepts into clear, digestible content.
New10 is a digital lending platform focused on providing fast and accessible financing solutions for small and medium-sized businesses.
By combining the reliability of ABN AMRO with a streamlined digital experience, New10 aims to make business financing more transparent and user-friendly.
The format combines a presenter-led narrative with animated elements integrated into the environment. This approach is inspired by the visual language often used by NPO 3, where motion graphics support and enhance storytelling.
The animations play a key role in clarifying more complex or abstract information, making it easier to understand at a glance.All visual elements, including color, typography, and iconography, are derived from New10’s brand identity, ensuring consistency while creating a dynamic and engaging visual experience.